Level the playing field a social media guide for small business is a complete strategy guide for any small business owner or marketing professional looking to expand their knowledge of social media and online advertisingit provides all of the tools necessary to build a goal oriented social media strategy generate content and test and analyze your results for optimal performance. Small companies cannot afford the same amount of expense as large companies which makes it hard for them to move past the point of being a small struggling business let alone draw in a larger clientele with the dawn of social networks the playing field has begun to level. Want to learn more about how your business can take advantage of the new level playing field my new book taking down goliath is packed with insights and strategies to help you do just that. Will coronavirus level the playing field for your business getty due to the global shutdown caused by the coronavirus business leaders are facing a crisis never seen during the past century. Small business can react quickly and efficiently at the first sign of change the power of social media networks amplifies these key advantages for small businesses and shifts the dynamics of the business world so that big and small business can compete on a more level playing field keep it targeted
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